About Eyedentity

More than 1,000,000 retinal images are taken every day. Most of them get one look, by one person, in one visit. If something looks wrong, the answer from a specialist comes days later, after the client has left.

Eyedentity changes that. We build AI software that detects eye disease from fundus images. During every eye exam, we analyse the existing fundus image and deliver decision support within seconds. Same camera, same visit, no extra examination. We start with uveal melanoma, a rare but often deadly eye cancer, and are building a platform that will cover a broad range of eye diseases.

We are a small team in Stockholm, bringing together clinical research, machine learning and years inside eye care. Our model was built with St. Erik Eye Hospital and Karolinska Institutet. We are backed by Norrsken Launcher and Karolinska Institutet Innovation, and our first customer, Synologen, has been running a live pilot since May 2026.

Our mission is to turn every eye exam into a life-saving screening opportunity for everyone, everywhere. Now we need a founding creative to join our team and spread our vision.

The role

You will be our first creative hire and the person who shapes how Eyedentity looks, sounds and shows up in the world. You will own our brand, website, LinkedIn, content, event material and sales material.

You will also spend real time with our customers. You will help opticians and hospitals get started with our product, create the training they need, and bring what you learn back into everything we make. You report to our CEO and work closely with partnerships and product.

We are releasing our first product shortly, with many more in the pipeline. Every launch is a chance to build the brand further.

As we grow, so can you. We are a small company with big plans, and there is room for anyone who wants to take on more.

What you will do

• Own and develop the Eyedentity brand, from visual identity to tone of voice, and develop our brand foundation as we grow.

• Create content for our website, LinkedIn, marketing material and events, including posts, visuals and short videos.

• Turn what we know into material the whole team can use, like guides, answers to common questions and educational material.

• Build sales and partner material that helps us win new customers.

• Create onboarding and training material, and lead onboarding with new practices.

• Stay close to customers and share what you learn with product and sales.

• Use AI tools every day to work faster and smarter, and find new ways of doing things.

Who you are

We care more about attitude than a perfect CV. We are looking for someone who is hungry, curious and loves to learn.

• At least 3 years of experience in brand, content, design or marketing.

• You have a genuine interest in how AI changes creative work, and use it as a way of working, not just a tool. You build context files, set up skills and, where it makes sense, agents for recurring work, and you try new tools and channels before anyone asks you to. We use Claude for both text and code.

• You like to make things yourself, from idea to finished work.

• You enjoy meeting people and explaining things in a clear and warm way.

• You take ownership and look for solutions.

• Fluent in English. Swedish language skills are a plus but not a requirement.

• You work confidently in tools like Figma, Adobe and Canva, can edit simple videos, and use AI tools for both writing and visuals.

• You are not afraid of code. Our website is built in Astro and lives in GitHub, and you will keep it up to date with the help of AI.

It is a great bonus if you have international experience, speak other languages, or have worked in healthcare or a startup within a regulated industry.

Don't tick every box?

Please apply anyway. We know that great people sometimes hold back if they don't match every point.

What we offer

• Work that matters to real patients.

• A small team with real influence, where everyone has a say.

• Real ownership from day one, short decision paths, and colleagues with deep clinical and ML expertise.

• Central office in Stockholm. Hybrid work allowed.

• Wellness allowance.

• Incentive scheme, including options.

Contact person

Per Ininbergs, COO and founder

Equal opportunity employer

We believe teams with different backgrounds, experiences and perspectives build better products and better healthcare. We welcome applicants of all genders, ages and backgrounds. Please note that this is a role where you are expected to be in the Stockholm office every week, i.e. Swedish residency and working permit is a must have. Please apply soon, we review applications on a rolling basis.